MARKETING SPECIALIST
Demand Gen Accelerator
From lead chaos to pipeline machine
A structured engagement to audit your demand generation funnel, optimize lead scoring, and build attribution frameworks that prove marketing pipeline contribution.
How it works — and what you walk away with
Most marketing teams generate leads but can't prove they generate revenue. The Demand Gen Accelerator fixes this by systematically auditing your MQL/SQL definitions, rebuilding your lead scoring model with sales input, and creating attribution frameworks that hold up under CFO scrutiny.
We start with a full funnel diagnostic—examining conversion rates at every stage, identifying where leads leak, and benchmarking your performance against comparable companies in the portfolio. Then we rebuild your demand gen engine with proven playbooks.
The result is a marketing operation that consistently generates high-quality pipeline, proves its contribution to revenue, and earns the trust of sales and finance leadership.
What you get
Lead Scoring Model
Custom scoring framework with demographic, firmographic, and behavioral criteria calibrated to your sales cycle.
Attribution Framework
Multi-touch attribution model with implementation guide for your marketing stack.
Campaign Playbooks
Battle-tested campaign templates for your top channels with targeting, messaging, and optimization guides.
90-Day Roadmap
Prioritized optimization plan with KPIs, milestones, and expected ROI for each initiative.
What's included
Funnel Diagnostic
Complete audit of your demand gen funnel with stage-by-stage conversion analysis and bottleneck identification.
Lead Scoring Rebuild
Collaborative lead scoring model built with sales input, validated against historical conversion data.
Attribution Framework
Practical multi-touch attribution model designed for your tech stack and reporting needs.
Campaign Playbooks
Proven campaign templates and workflows drawn from cross-portfolio best practices.
90-Day Optimization Plan
Prioritized roadmap of quick wins and strategic improvements with expected impact estimates.
Who this is for
Growth-Stage Companies
Companies scaling from founder-led sales to a repeatable demand gen engine ($5M-$50M ARR).
PE-Backed Portfolio Companies
Companies under pressure to prove marketing ROI and optimize CAC for investor reporting.
Marketing Teams Rebuilding
Teams transitioning from spray-and-pray to systematic, data-driven demand generation.
Frequently asked questions
Related topics
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Ready to start Demand Gen Accelerator?
Share your situation and Marketing Specialist will scope it with you — takes about two minutes.